Meet our founder

National Producer Number (NPN): 21063651

Resident License Number (PA): 1172702

Brendan Yager | Founder

Hey, I’m Brendan — the founder of First In Financial.

I’m a state-licensed independent insurance broker focused on serving veterans and first responders — a community I feel personally called to support.

During my time as a firefighter just outside of Pittsburgh, PA, I learned what it truly means to be prepared for anything and to protect the people who depend on you. That mindset never left me. Today, I bring that same sense of responsibility and urgency into every client relationship.

As a father to a fun and wild 2 year old daughter, I understand firsthand how important it is to create financial stability and long-term security for your family. Insurance isn’t just a policy — it’s a plan. It’s peace of mind.

Growing up, I spent countless hours listening to my grandfather share his & his fathers experiences from war. Those stories shaped my respect for the sacrifices our veterans make - not just during service, but long after. Too often, I’ve seen veterans struggle to navigate complex systems or overpay for coverage that doesn’t truly fit their needs.

That’s why I built First In Financial.

As an independent brokerage, we aren’t tied to one company. We have access to multiple top-rated carriers to design customized, affordable protection strategies built around your specific situation — not a one-size-fits-all solution.

My goal is simple:
Make the process straightforward.
Make the coverage strong.
Make sure the people who’ve served others are properly protected themselves.

My Grandfather (81st Infantry during Berlin Wall Crisis, left) and Great Grandfather (WW1 Veteran, right)

My Great Grandfather after fighting in 4 different battles in WW1 (front)

(back) dated 4/7/1919

My Great Grandfather, (far left) on the train off to Camp Lee (now Fort Lee) Virginia in 1917.

We provide reliable and flexible life insurance solutions designed to give you peace of mind. We help secure your family’s future—so you can focus on what truly matters.

© February 2026, First In Financial LLC - All Rights Reserved.

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